Authors: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, Stefano Puntoni
Journal of Consumer Research, 52(6), 1126–1148 (2026)
Plain summary: Across five studies (app-review analysis, experiments vs human interaction, a week-long diary study, mechanism tests), AI companions reduced loneliness about as much as talking with another person, more than passive activities like watching video, and people underestimate this benefit going in.
Methodology note: Multi-study design combining observational, experimental, and 1-week longitudinal methods; ruled out "distraction" and "disclosure" as the real driver.
Key finding: Loneliness reduction from AI companions rivals human interaction short-term, driven by perceived quality of interaction.